TMMData - Foundation Platform

Minitab

Info

Create a unified marketing data source for cross-channel enterprise campaign management & evaluation

TMMData's Foundation platform for Adobe Marketing Cloud provides marketing teams with the tools to access and blend all their critical data sources - including internal/external and online/off-line data - for confident, comprehensive cross-channel analysis, with automated campaign setup and direct imports to Adobe and other analytics and BI tools

Seamless, self-service data access and blending

- Easily access and merge data from all your critical marketing sources for comprehensive campaign evaluation using pre-built connectors - Combine organization-wide - online/offline and internal/external - data produced at all points throughout the customer experience, including product, sales, call center, finance, accounting, supply chain, and more

A unified source of truth for marketing teams

- Provide team members with access to the same blended, current data being aggregated and cleaned as frequently as it's needed - Analyze combined internal/external, online/off-line data for confident cross-channel attribution with self-service data-prep tools - Deliver personalized experiences based on aggregated user data from all your digital properties

Flexible campaign governance

- Enable standardized, error-free campaign tracking setup with simple, powerful, customizable forms for direct data entry - Manage workflows with resources that allow teams to quickly create campaign tracking codes according to your established taxonomy and metadata, then automate the process of loading them back into Adobe Analytics.

Automation for setup & maintenance processes

- Build efficiencies by automating process like large batch creation of traits, derived signals, and Segments for Adobe Audience Manager - Avoid gaps in Adobe Analytics data if a campaign has already run with post-classification processes - Automatically load clean, prepared data with direct imports into Adobe and other analytics and BI tools

What's new

Contact sales@tmmdata.com or call 855-554-3282 to request a platform demonstration and setup a free trial

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Required

Adobe Experience Platform

Optional

Analytics, Audience Manager, Target

  • Published: March 23, 2018

Publisher

Minitab

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