ownerIQ, or "The Q", is focused on leading the data market's evolution towards transparency, relevancy, and choice. We are bringing the most valuable consumer data to market– explicit shopping and purchasing data from retailers and brands– to power a new data economy: The Second-Party Data marketplace. Second-party data is sourced transparently from the marketing partners a brand is already working with or brands that share data with non-competitive brands in exchange for compensation. This new market provides better quality data inputs to power all marketing tactics and enabling fundamentally new marketing tactics, such as enabling a brand's retail partners to leverage the brand's data to support sell-through. Two types of data products are available on Audience Manager: 1. Second-Party Connect (2PC): Transparent, unmodeled, deterministic Retailer audience data. Each page - including the checkout page - of a Retailer or Brands' website is pixeled and shopping behavior/purchases are catalogued down the SKU level to give advertisers optimal and granular targeting if needed! 2. Active Shopper: A blend of billions of e-commerce, product review, and price comparison data points from 300,000+ publisher sites to create audiences that are in-market for your products.