Adobe Campaign and Branch's integration allows you to automatically convert your email links into multi-platform deep links that take users directly to content in the app on mobile devices, while still maintaining the same web experience for desktop and mobile users without the app. When a link is clicked by a user without the app, it will route that user to the original web URL (including on desktop). When a link is clicked by a user with your app, it will direct that user into the relevant in-app content regardless of platform or email client. With Branch and Adobe, clients can better optimize customer experiences, improve campaign performance, and create a holistic view of end-to-end customer journeys across mobile, desktop, TV and offline channels.

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