Maintaining clean and structured data in your Marketo instance is crucial for maximizing campaign performance and return on investment (ROI). Duplicate leads can inflate costs and lead to inaccurate reporting in Marketo and CRM platforms like Salesforce, and MS Dynamics. M-Clean, an advanced solution offered by Grazitti, tackles this challenge by efficiently identifying and eliminating duplicate leads within Marketo Engage. M-Clean also prevents future duplicates and facilitates better alignment between marketing and sales teams by blocking them from entering your CRM. Furthermore, M-Clean incorporates data standardization, streamlining data entry, and ensuring platform consistency. This comprehensive approach ensures a clean database, improves reporting accuracy, and ultimately optimizes your marketing budget utilization. Here’s how data deduplication and data standardization ensure effective data management: Reduces license cost by removing duplicate records in Marketo & Salesforce by 68% Improves the performance of your marketing automation and CRM platforms by 42% Cuts campaign costs by targeting the right audience with precise segments by 52%