Deliver compelling account-based experiences across your marketing campaigns and sales plays by: -Combining 1st and 3rd party data in the embedded CDP with firmographics, technographics, and intent data -Score your accounts with always-on, AI-based propensity models and leverage them to create target audiences and send them to Marketo for activation -Simple omnichannel ad campaigns by sending audiences to the Adobe Advertising Cloud or connect to your DSP or social media (LinkedIn, Facebook, Google Ads) -Discover who's visiting your website and identify new prospects and engage them with personalized landing pages with Folloze Boards to convert faster -Send warm leads to field sellers in CRM and surface prospects and account tasks to SDRs and BDRs natively in Outreach -Conduct campaign attribution by connecting to Adobe Target and surface web analytics in Adobe Analytics for easy consumption