Anaplan's robust integration capabilities will allow marketers to bring in performance data from attribution and analytical tools, CRM, ERP, finance and workforce technologies to do more effective planning. Benefits include: - Synchronized marketing and trade promotion spend. - Configurable budget hierarchies by brand. - GTM budget, approved spend, actual spend visibility. - "Closed loop" spend and performance actuals alignment. - Agility to make instant budget trade-offs. - Update revenue, volume, profit targets with GTM plan actuals. - Instant updates across marketing, sales, and channel plans. - "What-if" scenario modeling capabilities to make smarter decisions.