TAGS by Loop Horizon

Loop Horizon Limited

Info

TAGS by Loop Horizon is a data collection tool which gathers information on: - Which third-party tag suppliers load script on to your site, and how long script from those suppliers takes to load - Which first-party assets load on to your site, and how long those assets take to load - What variables are set for your Adobe Analytics implementation - What variables are set for your Google Analytics implementation This data is sent to your instance of Adobe Analytics utilising a list variable - you will need to configure the list variable to be hit level and to use a comma delimiter. Find out more about list variables at the Adobe Experience League. This data then sits along side your customer data in Adobe Analytics, enabling you to understand not only how long assets take to load for your actual customers, but how this relates to your KPIs. By also collecting your Adobe Analytics and Google Analytics variables, you can monitor your analytics implementation against actual website content to ensure that the right data is being collected. The data returned by this extensions is a comma-delimited string of data. It can be quite long, so requires a list variable in Adobe Analytics View the "installation" tab for our installation guide. Please note: data for this extension is collected on the next page load; if you wish to look at the data broken down by page, you will need to ensure you are using a "previous page" dimension. If you are already using Adobe's getPreviousValue plugin, you can utilise this. Alternatively, we have provided a "TAGS previous page" data element which you can map to a prop or hit-level eVar of your choice.

What's new

Version 0.0.2 - 03/03/2021 Version 1.0.1 - 17/03/2021

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Adobe Experience Platform

  • Published: March 2, 2021
  • English

Publisher

Loop Horizon Limited
Silver Technology Partner

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