Evolytics' Cloud Connector for Google Analytics uses Google's Measurement Protocol to send web tracking data to Google Analytics from a Server Side Launch property. After installing the extension, simply add the GA Account ID on the Configuration screen (leave the protocol version and endpoint settings at the defaults). Then, save the extension to a library - that's it! To send data from an XDM event to Google Analytics, select the extension's Send Data action in your rule and set up the parameters to be sent. The extension includes over 75 predefined parameters in a drop-down list, saving you from repeatedly looking parameters up in the Measurement Protocol documentation. The extension also ships with 10 preconfigured Templates that represent common GA API calls. You can also define your own templates to streamline the data collection needs for your organization. Evolytics will be adding features to this extension, so check the Extensions view for updates. NOTE: This extension is intended for use with Universal Analytics, not Google Analytics 4. The Measurement Protocol API for GA4 is still in alpha, subject to breaking changes and should not be used in production.

April 2021 - Initial release of Google Analytics Measurement Protocol extension