(See https://adobe.marteq.io) The most valuable form of zero-party data is the consumer's clickstream, i.e., data on all online activity from page visits and interactions, social activity, search, media, etc. It provides in-depth insight into each and every consumer and gives the marketer the ability to construct powerful new strategies and tactics. Regardless of the loss of 3rd party cookies and omnipresent data privacy legislation, this valuable data flow is available to marketers within the Adobe ecosystem...right now. Marteq is a SaaS application, integrated with Adobe Analytics, that collects the consumer's clickstream data and brings it directly into your Analytics instance. Via Marteq, your consumers can share their clickstream data with you in exchange for rewards, providing you with the purest, most impactful data available to marketers. And through Marteq's in-app messaging, the Adobe Analytics customer can collect survey data directly from clickstream-targeted consumers. Marteq delivers to the Adobe Analytics customer the most potent zero-party data available today: what the consumer has done (via clickstream data) NOT what the consumer intends to do (via survey data). And with Marteq, you can immediately react to each consumer via their browser, eliminating the need to rely on email for outbound communication.

TBD