xTend is a connector that extends Adobe Campaign's engagement capabilities across multiple mobile messaging apps. In an age where consumers, customers and colleagues are communicating on mobile, your brand needs to engage customers in their preferred mobile channels. Use Whatsapp, WeChat, LINE and other messaging apps to acquire, engage or convert your customers with the power of Adobe Campaign's Campaign Management capability. Features - Connect with one or extend to multiple messaging apps with a single connector - Whatsapp, LINE, WeChat and more - Connect with one or more business accounts to support multiple business units or regions - Acquire customers across messaging channels - Send various message types including media-rich and interactive content to improve engagement - Personalise messaging and menus (WeChat and LINE only) - Automatically respond back to customers' queries - Capture messaging engagement data to improve targeting, segmentation and personalisation xTend is an Adobe Amplify accredited solution developed by Verticurl. About Verticurl Verticurl helps leading multinational enterprise organizations drive demand through thoughtful customer engagement strategies, marketing automation, and operational excellence. Verticurl is an Adobe Platinum Partner.