The Digital Optimization System has arrived in Adobe Tags! Amplitude is the leading product analytics vendor. Its product is used to help organizations build better digital products. This extension brings Amplitude Analytics (https://amplitude.com/amplitude-analytics) to Adobe Launch. It provides an intuitive, feature complete Graphical User Interface within Adobe Launch for Amplitude Analytics, allowing you to leverage prior Adobe Launch work. No code required. Use your existing Rules and Data Elements to send data to Amplitude and supplement your organizations data collection with powerful Product Analytics. The extension is a wrapper around the Amplitude Analytics JavaScript SDK (https://developers.amplitude.com/docs/javascript). Each function of the Amplitude SDK has a similarly named view within Adobe Launch, provided by this extension. Furthermore, each view also contains tooltips and links to the relevant Amplitude Documentation. Features: - Add and Manage the Amplitude Analytics JavaScript SDK - Send Data to Ampitude Analytics - Feature complete Graphical User Interface. - Support for multiple Amplitude Instance - Full Flexibility: Most input can be either direct input, from a Data Element or inline-Custom Code. - Built with the familiar Adobe User Interface. No Code Required. - Dark Mode! Refer to the video in the gallery showcasing how to install the Extension and send your first Event to Amplitude. For more information on Amplitude Analytics and what you can do with it please visit: https://developers.amplitude.com/docs/how-amplitude-works Created by FELD M in cooperation with Amplitude.