A unified data source and seamlessly integrated technology platform with which fan-engagement-organizations could level up fan experience, across generation. Families will now be invited to join the party and enjoy a “family tailored" fan experience. Enhancing the digital experience of fans with family through omni-channel engagement, granular content personalization and offers tailored to “fans with family" needs and desires. A solution that will drive substantial additional revenue, supports loyalty, hence potentially expands overall “fan lifetime value" to the next generation.