Why use LINK Mobility's Rich SMS connector? Enrich your communications by inserting a short link in your SMS (or RCS) messages that redirects to a mobile page/landing page optimized for conversion. • Optimize your conversion rates by offering customer journeys that are: • Effective: guide your audience towards targeted actions (call-to-actions) • Engaging: with personalized and interactive content (carousels, drive-to-store, etc.) • Enrich your customer databases with first-party data collected (user interactions) LINK provides a campaign editing and orchestration interface designed for non-technical business teams for quick adoption and autonomous management. • Intuitive drag-and-drop interface • 29+ widgets to easily create highly personalized mobile pages • Mass generation of mobile pages on the fly • Real-time feedback: • User events (clicks on the short link, interactions on the page, user stops) • Campaign statistics/KPIs (delivery rate, unique clicks, engagements, stops) • Retrieval of interactions via a search tool