Sizmek DataHub integration with Adobe AudienceManager is a connector to traffic, execute and track audience-targeted advertising campaigns. DataHub enables you to create, store, organize & target audience segments using a combination of Sizmek ad server and 3rd party data sources. The connector pushes advertiser segments from Adobe AudienceManager to Sizmek DataHub using cookie sync in both real time and batch. Audiences are added to deeper targeting segments in the Sizmek MDX platform, applied on both creative or dynamic creative and activated in both programmatic and direct channels. Some of the benefits include: Eliminating the need for additional platform Reducing manual effort to integrate DMP + ad server audience segments Cutting out discrepancies and data loss (due to tag integrations) Speeding up activation time on Programmatic & Direct