Invoca is a call tracking and analytics solution that helps marketers get conversion reporting and campaign attribution from inbound phone calls. Powered by award-winning AI, our platform delivers real-time call analytics to help marketers: - Measure offline call activity and insights directly next to digital data in Adobe Analytics to get a 360-view of the customer experience. Then, use that information to make data-driven decisions that optimize marketing spend and maximize ROI. - Use Invoca's machine learning algorithm, Signal AI, to identify outcomes that designate the type of call, caller, and outcomes in real-time, for immediate closed loop attribution. Build dashboards in Workspace that slice and dice data based on different segments to discover target customers, their behaviors, and how best to engage with them. - Incorporate call data alongside online actions to better understand which A/B activities are driving desirable outcomes. - Share call-related segments with Adobe Target, Adobe Media Optimizer, and Adobe Audience Manager then leverage these segments to deliver personalized content and better ad targeting. - Easily implement the Invoca Tag across websites with Invoca's Extension in Adobe Launch

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