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Cost Importer
Accutics

Cost, Clicks and Views available in Adobe Anlaytics from your marketing platforms like Google, Bing, Facebook, Yahoo, Yandex, etc. View ROAS for campaigns and keywords.

Cost, Clicks and Views available in Adobe Anlaytics from your marketing platforms like Google, Bing, Facebook, Yahoo, Yandex, etc. View ROAS for campaigns and keywords.

Overview:
Having all your marketing data in one place gives you a complete performance overview for your online activities in Adobe Analytics. No need to log into multiple platforms and combine conversion and cost data in spreadsheets. With our Data Loader your marketing data will automatically be imported to Adobe Analytics, daily. The result is always up-to-date ROI reports.

Integrations:
We connect to any advertising platform that exposes an API and extract the data you wish. The most popular sources include Google Ads, Bing, DCM, DV360, Yandex, Yahoo and Facebook. We cover sources within the different channels incl. Paid Search, Display, Social, Affiliate and Email. A favorite report is to extract Cost, Clicks and Impressions on Tracking Code, Account, Campaign and Keyword level form the Ad Platform and import the data to Adobe Analytics.
This allows you to do calculated metrics for ROAS, RPC, CTR, CPC, etc. on various levels for all your Channels and Sources.

Using a Data Warehouse? Let us know the destination we will make sure to import the data there as well.

CRM and Offline Data:
If you let us know where to extract the data from, we will handle the import to Adobe Analytics and/or your Data Warehouse. By having this data combined with your conversion and traffic data allows for valuable segments and analysis.

Transformation:
Using different currencies in your e.g. Paid Search platform and Adobe Analytics? No problem! Our transformation engine can do real time currency conversions.
To keep consistency, we can split and extract specific values, upper/lower-case and much more to import the data in the format exactly as you want.

Grouping levels:
Using Accutics Cost Importer in combination with Accutics Tracking Code Creator will automatically group your advertisement data on the levels defined by the classifications. As a result, you will be able to view your data and ROAS calculations on Channel level and break it down on your various Sources, Campaign Names, Creatives, etc.

Installation instructions:
Accutics Data Loader hand-out.pdf

Email
info@accutics.com

Phone
(+45) 26 18 14 02

URL
https://accutics.com/

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