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TV2Web Uplift-Analyse Dashboard
Data Croft

Optimize TV-flights, identify combinations of TV-spot meta data with biggest potentials, increase website traffic, optimize marketing activities, reach conversion goals.

Optimize TV-flights, identify combinations of TV-spot meta data with biggest potentials, increase website traffic, optimize marketing activities, reach conversion goals.

Get App
August 31, 2018
Analytics

The Datacroft TV2Web Uplift-Analysis Dashboard has been developed in order to provide our users with an appropriate tool to measure the web effects of their TV-flights and use the information as a basis for an optimization of marketing activities. Basis of measurements is a merge of an export of all of your TV data and information provided by us and an export of your Adobe Analytics Clickstream raw data into a Tableau dashboard.

For more information please visit us at https://datacroft.de/tv2web

Features:
- Automatic real-time TV commercial recognition via unique video and audio fingerprinting technology
- Coverage of all TV flights in the DACH region (Germany, Austria, Switzerland) 
- Specify your TV-flights` web effects and identify trends
- Identify promising combinations of ad, weekday, daypart, channel, block position, program, genre, etc.
- Integrate your costs and GRP information
- Identify Tops and Flops at a glance based on traffic- and conversion uplifts as well as proportional costs

Installation instructions:
 Datacroft TV2Web Uplift-Analysis Dashboard Installation Guide.pdf

Email
tv2web-support@datacroft.de

Other information:
Please contact us at tv2web-support@datacroft.de in order to talk to us about your specific requirements for an individual tool setup.

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Advertising  Data  Broadcast & Media  Data Visualization  Marketing Data  Media Planning  Web Analytics  TV  Uplift-Analysis