Decibel's integration with Adobe Analytics enables businesses to leverage and use Analytics segments within Decibel's environment. In doing so, digital teams are granted real-time qualitative intelligence that empowers the measurement and improvement of customer experiences online – at scale. Decibel complements Adobe Analytics to understand how people are interacting with sites.

Decibel's Digital Experience Score (DXS) automatically rates the quality of customer experiences across your Analytics segments . It can be broken down into the five pillars of digital experience – user frustration, engagement, navigation, as well as technical and form experience scores – and tracked over time. This qualitative data at quantitative scale gives digital teams unprecedented access to insights about customer experiences and behavior.

What's more, Decibel automatically ranks by significance the experience issues your segments face – from lack of engagement to erratic mouse movements – meaning businesses know exactly where and how to focus their efforts.

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