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Nielsen Digital SDK Extension
Nielsen

Nielsen is a global media measurement provider that gives advertisers into the quality of an audience based on the demographics.

Nielsen is a global media measurement provider that gives advertisers into the quality of an audience based on the demographics.
March 04, 2019
1.2.1
Experience Platform Launch
English

Nielsen Digital SDK launch extension offers audience measurement via below listed digital measurement products:

DCR : A measurement solution that provides daily measurement of non-linear digital content, including content with ads will enable a comprehensive view of digital content audience consumption across Desktop, Mobile, Tablet and Connected Devices.

DTVR: This accounts for linear TV viewing occurring on desktop and mobile devices for participating programming sources. This is the first solution to receive accreditation from the MRC for its contribution to TV audience measurement for programming viewed on computers and mobile devices.

Release Notes:

Nielsen AppSDK extension bundled with SDK version 6.2.0.0 which has various performance improvements, bug fixes and enhancements over previous SDK version 6.1.0.1
Nielsen Browser SDK extension uses the latest release of the Browser SDK.

Installation instructions:
 Experience Platform Launch Extension

Email
support@nielsen.com

URL
https://engineeringportal.nielsen.com/docs/Digital_Measurement_Onboarding_Adobe

Other information:
Nielsen Client Service Team assigns client a Technical Account Manager. If you do not have a Technical Account Manager assigned, or are looking for more general information, please email the Nielsen technical team at digitalceteam@nielsen.com.
Implementation guides for Nielsen App SDK extension are listed here: https://engineeringportal.nielsen.com/docs/DCR_%26_DTVR/Adobe_Extension-iOS
https://engineeringportal.nielsen.com/docs/DCR_%26_DTVR/Adobe_Extension-Android

Implementation guides for Nielsen Browser SDK, VJS and IMA extensions are listed here:
https://engineeringportal.nielsen.com/docs/DCR_%26_DTVR_Browser_Adobe_Launch_Extension

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Data  DCR(DigitalContentRatings)  DTVR(DigitalTVRatings)