When using Launch by Adobe to implement tags like analytics solutions, marketing beacons, or personalization platforms, website data needs to be manipulated to align to formats required by those tags.

Currently, manipulation of data is only available through custom code, requiring additional time and technical assistance.

To solve the problem of time and effort-intensive custom code, Evolytics created the Data Element Assistant.

The Data Element Assistant (DEA) provides an easy-to-use interface for these commonly requested manipulations:
- Perform simple math
- Combine pieces of data
- Extract pieces of data
- Evaluate a conditional sequence

With the DEA extension handling the custom code, you are able to deliver the data in the necessary format faster!

Features
- Calculate :: add, subtract, multiply or divide two data elements.
- Concatenate :: join two or more data elements and, optionally, provide one or more delimiters between those elements.
- Extract :: provide an array or a data element that contains an array and then select the position or provide the path to the desired piece of data.
- Sequence :: order a collection of data elements to return the first populated value.

Benefits
DEA gives you the ability to manipulate data in your site.

For example, you can:
- Concatenate multiple pieces of data to create a page name to send in your analytics call. or trigger a specific voice-of-the-consumer survey in a rule condition.
- Extract specific product data from an array to send to Adobe Analytics, Adobe Audience Manager, or other analytics and marketing tools.
- Multiply units purchased by the base price to pass the total price paid to marketing beacons.

February 2019 - Initial release of the Data Element Assistant extension v1.6.0

Email
adobe@evolytics.com