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See the installation tab below to learn how to acquire this extension.
Only a user with rights to “Manage Extensions” in Experience Cloud Launch can install it.
Google Global Site Tag (gtag)
Acronym

This extension allows you to deploy Google’s latest Global Site Tag, or gtag.js, library via Launch, by Adobe.

This extension allows you to deploy Google’s latest Global Site Tag, or gtag.js, library via Launch, by Adobe.
March 05, 2019
Experience Platform Launch
English

This extension allows you to deploy Google’s latest Global Site Tag, or gtag.js, library via Launch, by Adobe. Gtag.js is Google’s latest code base, which replaces older-style Google Analytics, Google Ads (AdWords), and the Google Marketing Platform (DoubleClick Floodlight) implementations with one unified tagging framework.

Multiple accounts for each product can be configured, if desired. Almost every setting can leverage data elements, making your configuration completely dynamic.

Installation instructions:
 Launch by Adobe Extension

Email
launchsupport@acronym.com

URL
https://docs.acronym.com/analytics/adobe-launch/gtag

Web Analytics  Advertising  Display Retargeting  Marketing  Tag Management