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Wayin Extension for Adobe Launch
Wayin, a Cheetah Digital company.

The Wayin Launch Extension equips marketers with the tools they need to measure the performance of experiences resulting in optimized marketing campaigns.

The Wayin Launch Extension equips marketers with the tools they need to measure the performance of experiences resulting in optimized marketing campaigns.
January 29, 2020
Experience Cloud
Experience Platform Launch
English

The product
The modern marketer has to find the balance between consumer demand for increased privacy and tightened data controls, and an expectation for better personalization, tailor-made content and bespoke product recommendations.

Wayin has become a Accelerate partner in the Adobe Exchange Partner Program to address these demands and facilitate honest, and mutually-beneficial relationships between brands and consumers. Wayin helps non-technical marketers to quickly create interactive marketing experiences that collect zero-party data. Experiences that ask, rather than infer, and gather the data, insights, and permissions they need to power personalized marketing across all stages of the customer lifecycle.

Integration with Adobe Launch
Integrating Wayin's performance analytics with Launch by Adobe provides marketers with all necessary reporting to optimize and streamline digital marketing experiences powered by Wayin.

For example, if you set up a Product Finder Experience, and learn, that your customers drop off after the 5th profiling question, you may want to consider asking fewer questions and getting customers their recommendations faster.

We understand the importance of data-driven decision making to deliver the best possible digital marketing experiences that engage customers. With the integration of Wayin analytics to Launch by Adobe, it will be easier than ever. Marketing Teams can now view, analyze and act upon results from Wayin directly in Adobe Launch dashboard.

Installation instructions:
 Experience Platform Launch Extension

Email
support@wayin.com

Phone
+1 973-803-7132

URL
https://support.wayin.com/hc/en-us

Other information:
Wayin Support is always happy to help with platform and activation related inquiries and/or problems.

Email: support@wayin.com
Telephone: UK/Europe: +44 (0) 203 282 7199 | Americas: +1 973-803-7132 | APAC: +64 21-755-807

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    Wayin, a Cheetah Digital company.
    Wayin Experience Connector enables non-technical marketers to seamlessly publish Wayin Interactive Experiences on AEM-powered pages
Data Analytics  Data  Marketing Data  Tag Management  Web Analytics