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Facebook Pixel
Facebook

Allows you to track conversions along with other events and send this data to Facebook.

Allows you to track conversions along with other events and send this data to Facebook.

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. This extension will add several actions that you can select in your rules configuration that will allow you to track different conversion data you might want to track to help improve your advertising.

For more information on Facebook analytics please reference the following documentation.
https://www.facebook.com/help/analytics?ref=fbb_ens

Installation instructions:
Experience Platform Launch Extension

Phone
1-877-722-7088

Other information:
For more information on how to implement the Facebook Pixel on your site you can reference the following video.
https://www.youtube.com/watch?v=_x2TNOXmYgI