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SundaySky + Adobe Analytics Integration
SundaySky

Measure video viewer behaviors with the Adobe Analytics (AA) and SundaySky integration that feeds video player events, and analytics data directly into Adobe Analytics.

Measure video viewer behaviors with the Adobe Analytics (AA) and SundaySky integration that feeds video player events, and analytics data directly into Adobe Analytics.

With the Adobe Analytics (AA) and SundaySky integration, video player events, and analytics data
feed directly into Adobe Analytics. In 2020, viewer behavior data from Adobe Analytics will also flow
straight to SundaySky. This unification provides you with a 360° view of your customer.

BENEFITS:

Derive behavioral & cross-campaign insights
Through a unified Adobe Analytics and SundaySky ID, you can find meaningful segments and customer attributes that respond better to video messaging. Analyze how viewers compare to non-viewers across performance tactics

Measure business impact
Quantify the influence of each video view for longterm business KPIs (e.g., what did the user do in the days and weeks following the view).

A/B test for success
Assess which video variations, touchpoints and placements lead to maximum business impact.

Optimize viewer journey & video content
Understand when, where, and how video viewers prefer to engage. You can choose to feed insight signals to SundaySky to optimize dynamic video content.

Reduce IT & analytics time investment
Decrease time spent on internal and SundaySky data consolidation. With the SundaySky and AA integration
there's no need for periodic reconciliation efforts to reduce data mismatch.

Automate & scale
View insights that are actionable across other Adobe products and existing analytics integrations like AEM, AAM, AdCloud.

Documents
Adobe Analytics Partnership v6.pdf
Release Notes:

Updated technical integration documents with step by step instructions for customers.

Installation instructions:
Adobe Analytics Integration Instructions 012721.pdf

Email
support@sundaysky.com

Phone
+12129298111

URL
https://sundaysky.com/contact/

Other information:
Custom javascript or launch plugin based integration. Please contact support@sundaysky.com for any additional questions.

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