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SundaySky + Adobe Experience Platform Integration
SundaySky

SundaySky & AEP integration helps brands activate their customer profile data, and better monetize CX through 1:1 video-powered customer engagement.

SundaySky & AEP integration helps brands activate their customer profile data, and better monetize CX through 1:1 video-powered customer engagement.
April 23, 2020
Adobe Experience Platform
English

BENEFITS:

IMPROVE ENGAGEMENT & INSPIRE ACTION USING VIDEO
Individualized video experiences powered by real-time data has proven to inspire purchases, reduce cost of care, and boost loyalty. With up to. 44% lift in conversion rate, 34% improvement in churn, 47% decrease in service-related calls.

ACTIVATE REAL-TIME CUSTOMER PROFILES
Synthesize each person's behaviors, insights, and identities into individual video experiences. The AEP / SundaySky API integration allows for the customer profile to both record and reflect what's happening in real-time.; uniquely leveraging bidirectional insights for in-the-moment targeting and personalized experiences. Each unique video-viewer experience serves as an opportunity to update the user profile with key actionable insights.

CONNECTED CROSS-CHANNEL & CROSS-JOURNEY
Leveraging AEP's open and extensible architecture with SundaySky's VX platform, video-powered fragments and scenes can be leveraged intelligently across email, SMS, online, mobile app, and many more channels. The viewer experiences are adaptable across mobile and desktop – and empowers coordinated messaging across the lifecycle – from acquisition and onboarding to service, support, and renewals.

SCALABLE CONTENT VELOCITY
The AEP / SundaySky integration allows brands to accelerate true video content velocity across all digital properties for mobile and desktop experiences. Video is normally a traditionally higher-cost and higher-effort medium. The AEP / SundaySky integration now affords brands an unlimited amount of variations for user profiles!

Installation instructions:
 Adobe Experience Platform Integration Instructions.pdf

Email
support@sundaysky.com

Phone
(212) 929-8111

URL
https://www.sundaysky.com/support

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Customer Experience  Personalization  Real-time Messaging  Video platform  Video Delivery Management  Creative Optimization  Dynamic  Data