BENEFITS: IMPROVE ENGAGEMENT & INSPIRE ACTION USING VIDEO Individualized video experiences powered by real-time data has proven to inspire purchases, reduce cost of care, and boost loyalty. With up to. 44% lift in conversion rate, 34% improvement in churn, 47% decrease in service-related calls. ACTIVATE REAL-TIME CUSTOMER PROFILES Synthesize each person's behaviors, insights, and identities into individual video experiences. The AEP / SundaySky API integration allows for the customer profile to both record and reflect what's happening in real-time.; uniquely leveraging bidirectional insights for in-the-moment targeting and personalized experiences. Each unique video-viewer experience serves as an opportunity to update the user profile with key actionable insights. CONNECTED CROSS-CHANNEL & CROSS-JOURNEY Leveraging AEP's open and extensible architecture with SundaySky's VX platform, video-powered fragments and scenes can be leveraged intelligently across email, SMS, online, mobile app, and many more channels. The viewer experiences are adaptable across mobile and desktop ? and empowers coordinated messaging across the lifecycle ? from acquisition and onboarding to service, support, and renewals. SCALABLE CONTENT VELOCITY The AEP / SundaySky integration allows brands to accelerate true video content velocity across all digital properties for mobile and desktop experiences. Video is normally a traditionally higher-cost and higher-effort medium. The AEP / SundaySky integration now affords brands an unlimited amount of variations for user profiles!