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PathFactory
PathFactory

PathFactory's Intelligent Content Platform helps B2B marketers accelerate nurture, improve win rates and understand content performance.

PathFactory's Intelligent Content Platform helps B2B marketers accelerate nurture, improve win rates and understand content performance.

Leading enterprise and mid-market B2B companies use PathFactory with Marketo to accelerate nurture, improve win rates and understand content performance by delivering intelligent content experiences and virtual events across the buyer's journey. Using insights and automation to connect people with content, PathFactory's Intelligent Content Platform removes friction for B2B buyers.

Through a webhook integration, PathFactory can pass detailed engagement data around the consumption of content, down to the minute and second, into Marketo. More than 42 data points on exactly how visitors engaged with content allows marketers to have more accurate lead scoring and more useful alerts.

With an API integration, PathFactory can automatically read the Munchkin cookie of any known Marketo visitor and pass their engagement into ”Visit Web Page” activity, including whether visitors hit time thresholds and key content metadata identifying the content they consumed.

Marketers can also use native Marketo forms within PathFactory, which can be served based on a visitor's behavior (e.g., time spent or number of assets viewed). Marketers have the option to make forms dismissible and show forms to known or unknown visitors.

Release Notes:

Release notes are available to customers in PathFactory's Knowledge Base: The Nook

Installation instructions:
https://nurturenow.pathfactory.com/c/path-factory-marketo-1?x=7BjHv-&utm_source=adobe-exchange&utm_medium=partner&utm_campaign=adobe-exchange-profile&utm_content=nook

Email
support@pathfactory.com

Phone
1-844-224-1655

URL
https://nook.pathfactory.com

Other information:
Phone support available Monday-Friday 9am to 8pm EST