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Wiland Ultimate
Wiland Ultimate

Wiland audiences- those powered by AMEX® or informed by social media behavior—pinpoint U.S. consumers who are in-market and likely to buy in a given category.

Wiland audiences- those powered by AMEX® or informed by social media behavior—pinpoint U.S. consumers who are in-market and likely to buy in a given category.

Wiland is the foremost provider of marketing audiences and enhancement data for brands, agencies, and nonprofit organizations. By applying advanced predictive analytics to the largest set of individual-level spending and interest intensity signals, Wiland enables advertisers to find people ready to begin spending with them.

Our brand-unique audiences are available for activation across all addressable channels and devices including display, mobile, social, video, email, addressable television, and direct mail. Our data enhancement product scores the U.S. adult population by likelihood to spend with a specific brand and in hundreds of diverse categories. Wiland delivers this spending and interest intensity data to marketing, analytics, or data science teams, enabling them to enhance modeling, optimize customer spend, and find more people ready to engage.

Among the proprietary variables that enrich our data are the anonymized, predictive consumer insights from our exclusive partnership with American Express. We also possess a massive social graph by which we are able to correlate social media behavior with spending propensity.

Documents
Link to Wiland Case Studies:
Wiland Overview Deck:
Release Notes:

N/A

Installation instructions:
AudienceManager Marketplace

Email
kknapp@wiland.com

URL
https://www.ultimateaudiences.com/

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