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Merkle LoyaltyPlus™ for Adobe® Experience Platform

Merkle LoyaltyPlus™ integrates loyalty data with AEP's unified profile so brands can build customer loyalty through a consistent CX strategy across channels.

Merkle LoyaltyPlus™ integrates loyalty data with AEP's unified profile so brands can build customer loyalty through a consistent CX strategy across channels.

Merkle LoyaltyPlus™ for Adobe® Experience Platform (AEP) is an integration that adds loyalty program member profile and event data from LoyaltyPlus™ to AEP's Real Time Customer Profile to drive coordinated cross-channel customer experiences based on a data-driven understanding of customer behavior and needs.

Through this integration, brands that leverage both Adobe® Experience Platform and Merkle LoyaltyPlus™ can now take advantage of these key benefits:

  • • Simplified Martech Stack: A rich, unified customer profile with a single ID across Adobe® Experience Cloud enriched with loyalty data from Merkle, alongside customer experience management and workflow tools, all in one place.
  • • Data-Driven Decisioning: Customer profiles can be queried in real time during any interaction to inform a holistic customer experience strategy to win, keep, and grow your best customers.
  • • Unified Orchestration: Customer experience management is coordinated across touchpoints with cross-channel member experience, targeting, segmentation, and personalization, planned and activated inside Adobe® Experience Cloud and LoyaltyPlus™.
  • • Better Customer Engagement: The combination of a unified profile and more robust data enables enhanced, catered customer experiences with loyalty programs. All through a secure, compliant integration with governance and privacy by design.

  • Ultimately, the integration supports an evolved approach to customer loyalty, where it's not just a program but an outcome driven by holistic customer strategy and the data that drives moments of value across the customer journey.

    The Merkle Promotion & Loyalty Solutions team of strategists, analysts, solution designers, and technologists brings proven solutions that focus on the holistic customer strategy across identity, promotions, engagement, CRM, media, and loyalty. We help brands break the barriers of traditional loyalty programs by focusing on the intersection of identity and loyalty. We mobilize data to create personalized, contextualized consumer touchpoints that extend acquisition, engagement, retention, and advocacy across channels and increase the value of interactions.

    About Merkle
    Merkle is a leading data-driven customer experience management company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

    Adobe, Adobe Experience Cloud and Adobe Experience Platform, are either registered trademarks or trademarks of Adobe in the United States and/or other countries.

    Installation instructions:
    Merkle LoyaltyPlus for AEP Implementation Guide.pdf

    1-877-9-Merkle (1-877-963-7553)


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