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Dun & Bradstreet Optimizer for Marketing
Dun & Bradstreet Optimizer for Marketing

Is a secure cloud-based platform that cleanses, enriches and continuously manages your marketing data to deliver actionable insights and accelerate revenue generation.

Is a secure cloud-based platform that cleanses, enriches and continuously manages your marketing data to deliver actionable insights and accelerate revenue generation.

Enrich Inbound Leads at the Point of Capture
Connectors for Marketo and Salesforce populates data on job functions and contact details, adds industry segmentation, and provides sizing in revenue and employee count. It also normalizes fields by checking for errors and the inconsistent use of job titles.

Cleanse and Improve Accuracy
Our data optimization capabilities address any data quality issues by finding and removing inaccurate or duplicate data. It works to ensure you have an accurate set of records and the ability to connect with your targets through email, phone, or physical address.

Enhance Data With Account and Contact Intelligence
Hundreds of millions of records and the Dun & Bradstreet D-U-N-S® identifier add account intelligence including key firmographics, account linkages, installed technology and other key attributes to your data.

Improve Segmentation and Reach
D&B Optimizer provides add-on data options, allowing you to augment your data sets with specialized information such as technology install data. It also identifies your potential digital reach by matching your contact data to cookies and mobile device IDs.

Target the Right Prospects
Best-in-class demand generation strategies start with a clear understanding of your market opportunity and your current market penetration. D&B Optimizer allows you to define a data profile of your proven test prospects, source new, high-quality contacts from our database, and identify digital segments to align your online and offline activities.

Installation instructions:
https://app.dnboptimizer.com/docs/D&B_Optimizer_for_Marketing-Marketo_Connectors_and_Integrations_Guide.pdf

Phone
866-465-3829

URL
https://support.dnb.com/