×

An unexpected error occurred. Please try again later.

×
See the installation tab below to learn how to acquire this Application.
Facebook Conversions API Extension
Facebook

Connect data stored in Adobe Experience Platform to the Facebook Conversions API though this Adobe Experience Platform Launch Server Side extension.

Connect data stored in Adobe Experience Platform to the Facebook Conversions API though this Adobe Experience Platform Launch Server Side extension.

The Facebook Conversions API allows advertisers to send web events from their servers directly to Facebook. Server events are linked to a pixel and are processed like browser pixel events. This means that server events are used in measurement, reporting, and optimization in the same way as browser pixel events. This integration with Adobe Experience Platform Launch Server Side allows for web events that are sent to the Edge Network via the Web and Mobile SDK extensions to be used as values to connect to the Facebook Conversions API. This extension eliminates the development work needed to connect to a new API endpoint, while it works within the existing Adobe Experience Platform Launch infrastructure.

Benefits of Integration
Signal Reliability and Resiliency: Data sharing through the Conversions API may be more reliable than browser-based methods alone, like the Facebook pixel. The API is designed to be less susceptible to issues like a browser crash or connectivity problems. New industry data transmission restrictions may limit the efficacy of cookies and pixel tracking, so the Conversions API helps you have control on sharing signals that may no longer be captured by the pixel.

Deeper-Funnel Visibility: The Conversions API allows you to share a wider array of data when compared to the Facebook pixel. With the API, you can make decisions taking into account more information, such as CRM data, lower funnel events (including qualified leads), and multi-site conversion paths across a website and a physical location.

More information can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api

Documents
Conversions API Developer Docs
Release Notes:

1.0.0 Extension Release
- configuration settings for pixel ID and Access token
- rule settings for all Conversions API parameters

Installation instructions:
Experience Platform Launch Extension

Email
benlampert+adobe@fb.com

Phone
888-555-1234

URL
https://business.facebook.com/direct-support/

Other information:
The Test Events Tool within Events Manager UI will show live events when sent with test_event_code
https://developers.facebook.com/docs/marketing-api/conversions-api/using-the-api#testEvents

More By This Producer:

  • Facebook
    Adobe Experience Platform
    Allows you to track conversions along with other events and send this data to Facebook.
Advertising  ADTECH