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Anaplan’s Marketing Resource Mgmt
Anaplan

Anaplan’s integration with Adobe’s Experience Manager enables marketers to optimize their entire investment and resource allocation planning process.

Anaplan’s integration with Adobe’s Experience Manager enables marketers to optimize their entire investment and resource allocation planning process.

Anaplan’s robust integration capabilities will allow marketers to bring in performance data from attribution and analytical tools, CRM, ERP, finance and workforce technologies to do more effective planning.

Benefits include:
- Synchronized marketing and trade promotion spend.
- Configurable budget hierarchies by brand.
- GTM budget, approved spend, actual spend visibility.
- ”Closed loop” spend and performance actuals alignment.
- Agility to make instant budget trade-offs.
- Update revenue, volume, profit targets with GTM plan actuals.
- Instant updates across marketing, sales, and channel plans.
- ”What-if” scenario modeling capabilities to make smarter decisions.

Documents
AnaplanAdobe_ExperienceCloud_SellSheet.pdf
Installation instructions:
Anaplan+Adobe - Integration Guide.pdf

Email
support@anaplan.com

Phone
1-855-928-6500

URL
https://community.anaplan.com/t5/Support/ct-p/Support