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Aktana for Marketo Engage
Aktana Inc.

A connector which leverages Webhooks via Smart Campaigns to trigger the exchange of information between the Marketo Engage and Aktana applications.

A connector which leverages Webhooks via Smart Campaigns to trigger the exchange of information between the Marketo Engage and Aktana applications.

Adding Aktana's AI-driven optimization technology to Marketo Engage makes customer journeys smarter and more dynamic, bridging the gap between Sales and Marketing to deliver the ideal customer experience to each HCP.

With our API-first platform, adding Aktana Contextual Intelligence to your Marketo Engage instance is quick and easy. Using Webhooks, Marketo Campaigns and the Aktana Control Panel can trigger activities in either direction.

Using the Smart Campaign feature provided by Marketo, trigger events are used to call a specific campaign flow; within that flow, the Marketo administrator configures a Webhook for Aktana in the Marketo user interface. Once the campaign and Aktana Webhook are created, the Marketo administrator can then execute the campaign. When the Webhook is called, all the corresponding parameters are passed to Aktana which processes these inputs and generates the corresponding suggestions and insights to the relevant personas.

Additionally, the Marketo integration connects Aktana with Marketo providing the ability for the marketer to build their campaigns and smart campaigns with the Aktana Activity and Aktana Entry source within their Campaign Builder, enabling Aktana to trigger campaigns.

Installation instructions:
Aktana for Marketo Engage - Integration Guide-en.pdf

Email
support@aktana.com

URL
https://www.aktana.com/contact/