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Klaviyo - Data-driven Marketing Automation

Klaviyo is a modern, leading ecommerce marketing platform for sending personalized email, SMS messages, signup forms, and much more - used by over 60,000 stores globally

Klaviyo is a modern, leading ecommerce marketing platform for sending personalized email, SMS messages, signup forms, and much more - used by over 60,000 stores globally

Klaviyo's integration with Adobe Commerce enables you to connect your store and deliver personalized, memorable experiences that lead to lasting, high-value relationships with customers across Owned Marketing channels—email, SMS, web and in-app notifications—by listening for and understanding cues from visitors, subscribers, and customers, and turning that information into valuable, relevant messages.

eCommerce stores switching to Klaviyo see an average 67x increase in ROI—that's real growth driven by channels owned and controlled by the business. Join brands you love like Hylete, Huckberry, and ColourPop growing faster & building amazing customer experiences across their owned marketing channels by listening with Klaviyo.
How Klaviyo's Integration Empowers Adobe Commerce Merchants

*Listen & Understand Your Customers*

Powerful Integrations
-Klaviyo offers 100+ pre-built integrations ranging from shipping solutions to rewards programs. Connect everything with Klaviyo and send more personal, relevant messages across every touchpoint on the customer journey.
-Top integrations include Facebook, ShipStation, Swell.io, Yotpo, Smile, and more.

Dynamic Forms and Personalization
-Leverage Klaviyo's free Form Builder to collect more information about your customers and grow your email list, without touching a single line of code. Build fly-outs, pop-ups, and embeds. Target forms to specific segments, devices, or pages. Use the library of pre-built forms to get started quickly.
Centralized Customer Profiles
-The customer profile serves as the central hub for everything about your customers—giving a unified, single view of their actions, preferences, behaviors, and history.

*Analyze Behaviors & Preferences*

Best-in-Class Segmentation
-Businesses can find the perfect audience using Klaviyo's best-in-class segmentation. Target customers based on any event, profile, metric, and even location or date. Use segmentation to build important groups of customers like VIPs, engaged profiles, and churn risks.

Unparalleled Data Science
-Predictive analytics like churn risk, customer lifetime value, gender prediction and smart send time are baked right into Klaviyo—saving time and helping to earn more money

Growth-centric Reporting
-Klaviyo reporting and analytics focuses on your growth. Digging into a single campaign email performance and building dashboards to stay focused on important business metrics is quick and easy.

*Act Personally To Build Stronger Relationships*

Personalized Automation
-Use Klaviyo's Flow Builder to automate touchpoints across the entire customer journey and use the pre-built templates to get started quickly before further targeting and personalizing every message.
-Optimize every contact with customers through A/B and split testing.

Social Advertising
-Seamlessly sync customer lists and segments to Facebook and Instagram in order to target the right audience on social media to help grow your business.
Targeted Campaigns
-Build emails using pre-made templates or create your own with HTML. Pull in product recommendations and other dynamic data to personalize each message. Ensure every campaign is maximized by targeting it to the perfect audience.


-Send timely text messages to your customers that prefer receiving texts over email. Let Klaviyo manage compliance seamlessly on the customer profile so you're always communicating on the right channel. Leverage a pay-as-you-go model to maximize ROI and never spend more than you need for SMS.

*Top 5 Reasons to Use Klaviyo*

Get the data you need: The Klaviyo extension works with the integration to pull in the purchase history, browsing behavior, and cart information so you can start sending.

Track your web browsers: The integration with Klaviyo will automatically capture information about who visits your site and views your products including details on what they viewed so you can send super personal follow up emails.

Stronger marketing functionality than the competition: Set up abandoned cart emails in minutes, then optimize with advanced splits and filters to target your messages.

Create real customer interactions: Use our web pop-ups and signup forms to provide a customized web experience to your shoppers.

Measure your success: Get high-level metrics to see how email contributes to your bottom line then dig deeper into your customer data with churn risks and lifetime value metrics.

*Integrating with Adobe Commerce (fka Magento)*

Integrating is a simple and straight-forward process which requires two main steps after downloading from the app exchange:
1. Install the Klaviyo Extension into your Adobe Commerce (Magento) instance.
2. Enable the Magento 2 Integration in your Klaviyo account.
For detailed information on these steps to successfully integrate your store, see here: https://help.klaviyo.com/hc/en-us/articles/115005254348-How-to-Integrate-with-Magento-2-x-CE-and-EE-#overview0

Installation instructions:



Other information:
Email Support: Between 6 am-10 pm ET on weekdays and 10 am-4 pm ET on weekends

Chat Support: For customers on paid plans between 9 am-5 pm ET weekdays

Community Forum: Available 24/7 for all customers at community.klaviyo.com