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Outgrow
Outgrow

Using Outgrow you can easily create interactive content such as Contests, Giveaways, Polls, Quizzes, Surveys, Calculators, recommendations, assessments, and chatbots.

Using Outgrow you can easily create interactive content such as Contests, Giveaways, Polls, Quizzes, Surveys, Calculators, recommendations, assessments, and chatbots.

With the Outgrow and Marketo Engage integration, you are able to pass Outgrow content leads directly into Marketo Engage to trigger marketing automation activities.


This helps you interact with your existing customers and prospects in a personalised way. The content that you can create on Outgrow can be embedded on your website or can be promoted using your blog, email newsletter or social media channels. This helps you in boosting demand generation and in automatically answering complex customer problems in an engaging way.

Analytics

You also get the capability to track the ROI and analytics of your interactive experiences as soon as you go live. You are able to easily launch multiple campaigns and assess how they compare. Finally, on your results page of your interactive content you can have a key call to action which can be focused on getting the user to share the content, follow you on social, download a PDF, provide their email or phone number, schedule a call or go to a specific page on your site. Such content can help you better acquire and qualify leads, and then pass on these leads directly to the relevant sales person, marketing email list, or to the Marketo Engage and Adobe platforms.

Case Studies

1. Say you have software that optimizes clients' sales workflows. You can create a ”Sales Workflow Assessment” to help people identify inefficiencies in their workflow and share how your software can help them improve. You can then easily pass on this profile to Marketo Engage through Outgrow's native integration.

2. Say you have an online store that sells sunglasses. Embed an eCommerce Recommendation like ”Which Sunglasses Suit your Face the Best?” that filters products on your online store based on the way the user answers questions like their face shape, eye colour, hairstyle etc. Thereby getting rid of their decision fatigue and helping them choose. You can then easily follow up with them by passing the lead information to Marketo Engage through Outgrow's native integration.

3. Say on a Law Firm's website the primary call to action was just 'Contact Me'. Now imagine if instead they had interactive content pieces like ”See how Much I can Save you in Legal fees?” or a quiz like ”Which State Should you Incorporate your Business in?” that are able to immediately hook the prospect and provide value while at the same time increasing the time the prospect spends on the firm's website. The qualified lead information can then be passed on to Marketo Engage through Outgrow's native integration.

Documents
OutgrowMarketoIntegration.pdf
Installation instructions:
https://support.outgrow.co/docs/marketo-integration

Email
questions@outgrow.co

Phone
+19498871256

URL
https://support.outgrow.co/