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D&B B2B Audience Segments
Dun & Bradstreet

Dun & Bradstreet B2B audience segments - where scale meets precision

Dun & Bradstreet B2B audience segments - where scale meets precision

Dun & Bradstreet’s audience segments enable you to reach your target audience and improve engagement and conversions by connecting the digital identifiers of your targets to their offline firmographics via the D-U-N-S® Number, our proprietary business identifier leveraged by 90% of the Fortune 500.

Dun & Bradstreet’s B2B data lets you:
-Eliminate wasted ad spend by using refined firmographics for audience segmentation
-Discover new audiences and enrich your existing account data for enhanced targeting across channels
-Leverage the world’s most trusted B2B data provider to power your campaigns and drive continuous improvement

Why Dun & Bradstreet?
50% of campaigns audiences are created using probabilistic data. This approach is grounded in complete guesswork and results in targeting irrelevant personas outside your ideal customer profile. It’s time to make a change. Dun & Bradstreet’s deterministic B2B data is sourced from over 30,000 verified inputs and is grounded in factual connections, enabling you to improve campaign ROI and mitigate wasted ad spend by targeting who you want, when you want.

Questions? Email us at DigitalProductTeam@dnb.com

D&B Audience Targeting Taxonomy
D&B Audience Targeting Brochure
Installation instructions:
AudienceManager Marketplace


(844) 222-0094


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