ownerIQ or ”The Q” is the leading programmatic advertising solution for the retail ecosystem that digitally connects brands and retailers across The Qniverse. The Qniverse is the largest, most transparent, second party audience marketplace of its kind, bringing the richest pool of shopping data to digital display advertising.

It aggregates over 1 Billion online shopping behaviors each month from retailers, product brands and e-commerce. This gives advertisers unprecedented access to these partners’ 1st party data pools. CoEx (pictured below) is the launchpad into the Qniverse and the first and only second party data marketplace for brands and retailers to share their online audiences for dynamic digital advertising and real-time reporting and analytics. More than any other solution, brands and retailers can leverage The Qniverse to run their high volume programmatic campaigns, retail specific initiatives, and prospecting programs.

With ownerIQ, advertisers can get access to customer segments, using online and/or in-store customer data, for the following use cases:

• Targeting specific customer segments with unique advertising messages. Making sure your advertising is reaching the right consumers, at the right time, is key to personalizing your marketing initiatives and staying competitive.


• Deciding who gets to see your advertising message with the ability to block certain customers from receiving ads for a particular campaign. For example, blocking customers who are already enrolled in a loyalty card program from receiving online ads promoting the loyalty card program.


• Prospecting new customers by building look-alike profiles. ownerIQ identifies the strongest brand and product associations of current customers to create the target profile for prospecting. Multiple segments can be passed and utilized within one ad campaign or across multiple campaigns. The same segment could be targeted in a retargeting campaign and simultaneously blocked on a prospecting campaign.

Email
sbaril@owneriq.com