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Gravy Analytics for Adobe Audience Manager
Gravy Analytics

Gravy Analytics offers deterministic, mobile location based audiences at scale.

Gravy Analytics offers deterministic, mobile location based audiences at scale.

Gravy Analytics offers deterministic, mobile location based audiences at scale. These audiences are created based on behaviors observed in the physical world, but Gravy analyzes not only places visited but also the context behind those visits. As one of the largest events aggregators in the US, Gravy understands what is actually occurring at venues at the time of the visit. For instance, while it’s useful to know that someone was at the Madison Square Garden, it’s far more useful to know that they were there to attend a JayZ concert, or a Knicks game, or Disney On Ice. Moreover, based on a proprietary polygonal POI database, Gravy is able to accurately identify venues, whether they be retail locations, concert venues, stadiums, open fields (e.g., soccer/football/baseball fields), or geo-areas (e.g., Time Square). Gravy ”intent-based” audiences are perfect for anyone that wants to target in-market consumers - e.g., home buyers, car buyers, furniture buyers, etc. Gravy ”interest-based” enthusiast audiences are ideal for someone that wants to reach consumers that have demonstrated interest/proclivity for certain types of activities - e.g., sports fan, entertainment fans, coffee lovers, fast food purveyors, etc. Gravy B2B audiences may be used to target employees of specific industries (e.g., healthcare, finance, IT, marketing, etc.)

Documents
Gravy Analytics Overview.pdf
Gravy Analytics Overview.pdf
Installation instructions:
AudienceManager Marketplace

Email
sog@gravyanalytics.com

URL
http://gravyanalytics.com

Other information:
gravyanalytics.com