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Quantcast
Quantcast

Adobe AudienceManager customers use Quantcast to enrich and extend their existing 1st party data audience segments with demographic, lifestyle and purchase intent data.

Adobe AudienceManager customers use Quantcast to enrich and extend their existing 1st party data audience segments with demographic, lifestyle and purchase intent data.

October 20, 2017
Audience Manager
English

Adobe AudienceManager customers use Quantcast to enrich and extend their existing 1st party data audience segments with demographic, lifestyle and purchase intent data. Once enabled, 3rd party audience segments from Quantcast can be layered onto 1st party segments using custom business rules defined in Adobe AudienceManager. In addition, Quantcast segments can be used to build and analyze new segments using proprietary algorithms directly with in the Adobe AudienceManager user interface.

Installation instructions:
 AudienceManager Data Source

Email
pkhurana@quantcast.com

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