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Experian
Experian Marketing Services

Experian Marketing Services (EMS) audience segments are powered by our industry-leading compiled consumer database: ConsumerView.

Experian Marketing Services (EMS) audience segments are powered by our industry-leading compiled consumer database: ConsumerView.

Experian Marketing Services (EMS) audience segments are powered by our industry-leading compiled consumer database: ConsumerView. The database uses state-of-the-art technology, unique build methodology, and vast data sources with online linkages to deliver a superior database that addresses the sophisticated needs of today's multichannel marketer. From demographics to behavioral and psychographic information, ConsumerView provides the most accurate, comprehensive information on more than 299 million consumers and 116 million households. In fact, ConsumerView is independently ranked undefined1 in quality and undefined1 in coverage in the industry. Leverage the predictive insights from ConsumerView to better understand and anticipate evolving consumer behaviors and preferences.

Experian Data Sets on Adobe
EMS's extensive data resources are used to create syndicated, pre-built ConsumerView audience segments available in the following categories demographic, Mosaic lifestyle segmentation system, TrueTouch segmentation system and property and mortgage models.

Data Collection
ConsumerView is developed from a wide array of sources, including self-reported information, aggregated panel data, websites that have permission to share information about visitors, public records and historical retail purchases that are collected offline and then brought online through propriety online data partnerships.

Experian employs a rigorous process that includes the application of proprietary models, data from thousands of sources and proven algorithms to create its online audience segments. When used separately or combined, these segments deliver a more complete and accurate 360-degree view of consumers.

Documents
ConsumerView_Adobe.pdf
MIS_ConsumerView_6-2012sp.pdf
Mosaic_USA_brochure%255B1%255D.pdf
Installation instructions:
AudienceManager Marketplace

Email
kali.strong@experian.com

Phone
(877) 902-4849

Other information:
https://www.experian.com/corporate/business-services-contacts.html

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