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Identity-Driven Adobe Campaign
Gigya

With Adobe Campaign, Gigya moves marketers beyond one-size-fits-all campaigns to create more relevant and cohesive cross-channel experiences.

With Adobe Campaign, Gigya moves marketers beyond one-size-fits-all campaigns to create more relevant and cohesive cross-channel experiences.

With Adobe Campaign, Gigya moves marketers beyond one-size-fits-all campaigns to create more relevant and cohesive cross-channel experiences. By passing rich on-site and social data collected via Gigya’s Social Login, Registration-as-a-Service and Social Engagement Plug-Ins to Adobe Campaign, Gigya powers more timely, personalized campaigns that result in brand loyalty and repeat conversions.

With this integration, customers can gain deep, actionable consumer insights by accessing users identities and social graphs, including their interests and behaviors, on-site and social profile data as well as psychographic, demographic, influence data and system meta data. Customers will get a single view into consumer identity by collecting and aggregating real-time user data across channels and devices in Gigyas Profile Management database to build more comprehensive and accurate user profiles.

Lastly, customers can segment users based on any number of attributes leveraging Gigyas Signals and Customer Insights solutions to identify brand advocates and nurture relationships with your most valuable audiences, all while staying socially compliant. Screenshots are of Gigyas Customer Insights tool allows for the visualization, segmentation, and export of data to inform contextual campaigns within Adobe Campaign.

Documents
developers-gigya-com.pdf
Installation instructions:
Please contact the application provider for installation instructions.pdf

Email
support@gigya.com

Phone
+1 650 353 7230

URL
https://www.gigya.com/support-policy/

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