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Identity Driven Analytics
Gigya

The Gigya and Adobe integration combines the power of Gigya’s integrated social interactions with the behavioral tracking, targeting and reporting of Adobe Analytics.

The Gigya and Adobe integration combines the power of Gigya’s integrated social interactions with the behavioral tracking, targeting and reporting of Adobe Analytics.

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October 25, 2017
Analytics
English

The Gigya and Adobe Analytics integration combines the power of Gigya’s integrated social interactions with the behavioral tracking, targeting and reporting of Adobe Experience Cloud to create powerful analytics and optimization opportunities for your organization.

Simply activate the custom conversion variables that you will use for capturing Gigya event data within Adobe Analytics, and deploy your integration code. Benefits include driving user engagement and conversions across your site or app by tying consumers social and on-site actions, collected via Gigya’s Social Login and Plugins, to Adobe Analytics behavioral data. Understand the value and impact of social actions and engagement in the context of your current analytics and KPIs to effectively optimize social marketing ROI.

Documents
Adobe Analytics Integration.pdf
Genesis - Gigya Integration Guide.pdf
Installation instructions:
 Analytics Data Connectors Wizard

Email
support@gigya-inc.com

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Customer  Personalization  Marketing Data  Customer Experience  Web Analytics