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V12

V12 Group is an offline consumer data provider supplying a wide range of audience data.

V12 Group is an offline consumer data provider supplying a wide range of audience data.

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October 18, 2017
Audience Manager
Campaign
Target
Primetime
Analytics
Advertising Cloud
English

V12 Group is an offline consumer data provider.
Supplying a wide range of audience data including:


  • CPG

  • Auto

  • Demographic

  • Lifestyle

  • Language/Communities

  • Entertainment

  • Finance

  • Buyer


V12 Group is also the exclusive provider of PYCO’s personality data.
The primary source of our data is collected from:

  • Offline surveys

  • Self-reported data

  • Transactional data

  • Warranty

  • Magazine readership and more



Because V12 Group has ownership of the underlying data they are able to refresh data files every 30 days and rebuild the file every quarter, they are able to maintain the highest levels of data accuracy and user integrity. This combined with their unique ability to match at the individual as well as the household level gives marketers assurance that they are reaching the right user with the most accurate data.

Documents
Source Guide 2014.pdf
OCR_Verification_V12Group_Metrics_2014.xlsx
Expanded Taxonomy 2014 .xlsx
Installation instructions:
 AudienceManager Data Source

Email
mtaves@v12data.com

Data