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Yahoo Advertising for Adobe Media Optimizer
Adobe Consulting Services

Allows a display advertiser to reach their audience across ad inventory from Yahoo! Advertising.

Allows a display advertiser to reach their audience across ad inventory from Yahoo! Advertising.

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October 25, 2017
Advertising Cloud
English

Allows a display advertiser to reach their audience across ad inventory from Yahoo! advertising. Yahoo! Advertising is Yahoo!’s programmatic marketplace (includes pioneering real-time bidding platform Right Media).

Using Adobe Media Optimizer with Yahoo Adverting will drive conversions by reaching your high-value audiences in real time across the web. Media Optimizer offers a managed performance solution to deliver your display advertising campaigns and optimize them to meet your goals. It provides unified campaign tracking and reporting, real time bidding technology, and impression-level decisioning capabilities; attribution reporting and simulations; and integrations with the top ad exchanges.

Installation instructions:
 Installing Adobe Media Optimizer Display Connectors.pdf

URL
https://helpx.adobe.com/support/media-optimizer.html

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