Customers use the DoubleClick for Publishers Connector to plan, traffic, execute and track their audience-targeted advertising campaigns. The connector enables bi-directional data transfer between Adobe AudienceManager and DoubleClick for Publishers, and serves two primary purposes. First, audience segments defined and hosted by Adobe AudienceManager are pushed to DoubleClick for Publishers for planning and trafficking of campaigns. Second, ad impression and engagement information is sent from DoubleClick for Publishers back to Adobe AudienceManager for analytics and campaign optimization. Both data transfers occur in real-time and require minimal tagging of customer’s web pages.