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Drawbridge Cross-Device Platform
Drawbridge

Drawbridge is a leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people.

Drawbridge is a leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people.

Drawbridge is a leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph includes more than one billion consumers across more than five billion digital touchpoints, and was found by Nielsen to be up to 97.3% precise.

With the ability to seamlessly reach consumers across devices, the Drawbridge has the ideal campaign management platform to set up, launch, and measure cross-device marketing initiatives. This self-service product suite provides an accurate and transparent means of connecting with consumers and measuring results across computers, smartphones, tablets, and connected TVs.

Plus, users get to leverage the power of the Drawbridge Connected Consumer Graph to extend and enhance their targeting, reach, attribution, and insights.

Here’s what sets Drawbridge apart:



  • Bring your own audience Import your first-party data segments from Adobe Audience Manager, and extend those audiences using Drawbridge’s Graph Amplifier to to deliver truly unique cross-device targeting and attribution solutions.


  • Mobile and cross-device roots Mobile and cross-device has been our DNA from the start, versus the legacy display platforms who have adopted mobile and cross-device strategies through building or acquiring technology.


  • Built on the leading cross-device graph Our bidding and optimizing algorithms are built on top of the Connected Consumer Graph, enabling our platform to make better decisions that result in more successful campaigns.


  • Best-in-class cross-device insights We have the leading cross-device insights suite, providing marketers with a holistic view of their consumers and helping you evaluate and optimize their media investment across all digital touchpoints.


Documents
Drawbridge Overview.pdf
Drawbridge Media Kit.pdf
Drawbridge Cross-Device Platform.pdf
Installation instructions:
AudienceManager Destination

Email
ibm_ubx@drawbridge.com

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