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eXelate eXchange
Nielsen

For those seeking to target the best online audience, eXelate eXchange is the online data marketplace that provides smart data to maximize the return on audience

For those seeking to target the best online audience, eXelate eXchange is the online data marketplace that provides smart data to maximize the return on audience
November 20, 2017
Audience Manager
Campaign
Target
Primetime
Analytics
Advertising Cloud
English

eXelate segments, Nielsen’s proprietary and highly curated mix of offline/online data, spans multiple behaviors and audiences. The eXelate data pool consists of over 200 anonymous data providers, which are reviewed and put thorough a QA process prior to being added to the Nielsen Marketing Cloud ecosystem. Data sets are audited on a quarterly basis and include: eXelate Demographic, eXelate Intent, eXelate Interest, eXelate B2Bx, eXelate Location-based, and eXelate Smart Segments.

Documents
eXelate eXchange Adobe.pdf
Installation instructions:
 AudienceManager Marketplace

Email
nmcadobe@nielsen.com

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