Advertisers and agencies are continually seeking to improve their understanding of the digital marketing environment and especially their return on advertising spend. Although advertisers, agencies, and publishers all possess individual tools to help accomplish these objectives, manually aggregating data from disparate data systems and processes can limit the effectiveness of online marketing campaigns, resulting in less-than-optimal campaign performance, data discrepancies, and confusion. The DoubleClick Campaign Manager integration (formerly DFA Genesis integration) solves this problem by using Adobe Marketing Cloud Exchange to pass DoubleClick Campaign Manager data automatically to Adobe Analytics.