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Medallia for Adobe Analytics Cloud Integration
Medallia

Embed the voice of the customer in cross-channel journeys. Medallia + Adobe delivers an industry-leading cross channel view for Digital Teams.

Embed the voice of the customer in cross-channel journeys. Medallia + Adobe delivers an industry-leading cross channel view for Digital Teams.

Through Medallia’s integration with Adobe Experience Cloud, brands are given a cross-channel view into customer journeys to ensure that digital teams are enabled to increase acquisition, accelerate conversion, and drive repeat engagement with customers.

Optimize your Digital Experience Continuously
The Medallia integration application allows for context-based feedback requests to be initiated across the customer journey, intercepting customers at important moments in the digital experience (e.g., checkout). By uncovering your customers’ pain points, identification of areas to focus improving digital experiences is accelerated.

Deliver Tailored, Personalized Digital Experiences
By combining feedback data and analytics from Medallia with Adobe’s digital behavioral data, your digital teams always have crystal clear visibility of evolving customer segmentation. And with Medallia’s integration through Adobe Launch, brands can quickly deploy and iterate on personalized web experiences with other solutions like Adobe Target and Campaign in the Experience Cloud.

Orchestrate digital and physical interactions
With comprehensive digital and physical feedback datasets collected from Medallia targeted intercepts and Adobe Analytics, brands are able to centralize offline and online experience insights to design meaningful end-to-end customer journeys. Medallia has robust capabilities for delivering relevant, real-time customer insights to front line employees, so brands can ultimately design an in-person experience that takes into account the whole person and online activities.

Documents
Medallia+Adobe Case Study - Dicks Sporting Goods.pdf
Medallia+ Adobe Brochure.pdf
Release Notes:

Medallia for Digital Adobe Analytics Cloud Integration

Installation instructions:
Medallia for Adobe Analytics - Implementation playbook.pdf

Email
engage@medallia.com

URL
https://www.medallia.com/contact-us/

Other information:

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