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Nielsen PRIZM
Nielsen

Adobe AudienceManager customers use Nielsen PRIZM to enrich and extend their existing 1st party data audience segments with demographic, lifestyle and intent data

Adobe AudienceManager customers use Nielsen PRIZM to enrich and extend their existing 1st party data audience segments with demographic, lifestyle and intent data

Adobe AudienceManager customers use Nielsen PRIZM to enrich and extend their existing 1st party data audience segments with demographic, lifestyle and purchase intent data. Once enabled, 3rd party audience segments from Nielsen PRIZM can be layered onto 1st party segments using custom business rules defined in Adobe AudienceManager. In addition, Nielsen PRIZM segments can be used to build and analyze new segments using proprietary algorithms directly with in the Adobe AudienceManager user interface.

Installation instructions:
AudienceManager Data Source

Phone
+1.800.864.1224

URL
http://www.nielsen.com/us/en/contact-us/client-inquiries.html

Other information:
www.nielsen.com/

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Data  Personalization