Adobe Audience Manager customers use Plunge Digital to enrich and extend their existing 1st party data audience segments with our robust data assets and audiences. Once enabled, 3rd party audience segments from Plunge Digital can be layered into your 1st party segments using custom business rules defined in Adobe Audience Manager. In addition, Plunge Digital segments can be used to build and analyze New Segments using proprietary algorithms directly within the Adobe Audience Manager user interface.

Description of Data Types:

Business-to-Business - 50MM+ individual B2B Professionals with granular firmographic data.

Consumer - 268MM individuals with demographics, household, interests, transactions, lifestyle, and behaviors.

Life Events (Trigger) - 20MM individuals across all events in the past 12 months: Newly Engaged, Newlyweds, Expecting Parents, Newborn in Household, New Movers,and Pre-Movers.

Kelley Blue Book Verified Auto - 163MM unique VINs, Make, Model, Year, Intent to Purchase, etc.

Non-Profit Engagers - 40MM+ active social engagers with listed non-profit organizations (NPOs) who are most likely to donate.

Ailment Cluster Segmentation Zones - 65MM+ individuals who are most likely to be responsive to marketing offers of listed Ailment Conditions.

Political - 165MM+ registered voters, political social engagements, social and platform issues, and views.

Store / Point of Interest (POI) Location Visitors - 210MM unique MAIDs and device location visiting behavior over the past 30 days.

Email
nick.tenbensel@plungedigital.com

Phone
8447586434